Affinity is a next-generation, more modern & more agile Marketing Solutions’ Provider. We want to be recognized as the specialists of data and its use for Marketing & Advertising purposes, all sectors of activities combined. Affinity considers technology and data as its strategic allies. Our signature: 'Data Driven Performance'.
Affinity is first and foremost a Data Management Platform (DMP), which centralises and analyses cross-device consumer behaviour data in one place, providing agencies and advertisers with relevant insights on their audiences in order to activate them in a targeted and personalized manner online and offline.
Affinity processes and segments for its customers exclusive online and offline data sources. It offers them tools to understand the entire customer journey, to target more precisely and thus generate a higher ROI.
It has joined THE NEXT SOCIETY 2nd promotion of startups in 2019 when it was selected to participate to the Innovators Academy in the framework of the Start-up Booster Track.