Bakala is a unique SaaS business intelligence tool with a web interface that provides Fast Moving Consumer Goods companies with real-time access to market analytics through extracting/aggregating data. Bakala is introducing their unique disruptive solution Willi which is a double-sided tablet placed inside grocery stores; one side is a POS with four modules: billing, inventory, customers, and reports; the other is an advertising screen.
Bakala aims to operate in unorganised markets such as MEA, Central-Asia, and Latin America, where groceries contribute over 80% of retail sales making their data crucial for FMCGs. The automation of data collection in Bakala removes the inaccuracy and unreliability of manual collection and allows for real-time data collection.
So far, Bakala has met with 6 of the largest FMCGs and are in the process of finalising its strategic operational partnership in MENA's key markets. The start-up joined THE NEXT SOCIETY 2nd cohort of start-ups in 2019 following the 2nd call for applications for the Start-up Booster Track launched in Lebanon.