As technology innovations drive the economy and the rapid adoption of ICTs, e-commerce is increasingly becoming key for more inclusive economic growth and for the competitiveness of developing countries. The COVID-19 crisis led to the acceleration of the dynamism of the e-commerce landscape and expanded its scope, including through creating new businesses, new consumer segments, and new products.
Despite digital divides and regulations not always adapted, the MENA region was no exception to this rend and there is no doubt that the e-commerce will benefit the South Med economies as a whole by providing a platform to build a whole ecosystem around it (including fin-tech, logistics, jobs, etc.).
This new episode of THE NEXT SOCIETY #NOWANDLIVE explored, from three different angles: at the national and policy levels, at the intermediary level and at the entrepreneurial level, how this could help startups, local businesses to grow a value chain and create a momentum for growth that is most needed in the region. Discover the key messages in 5 minutes.
This episode is also available in French here.
This event was organised in the framework of ANIMA international webinar series. Have look to the upcoming #NOWANDLIVE here